Our work

WHAT WE DO

CASE STUDY - MARE ISLAND BREWING

Client Overview

Mare Island Brewing Co. is a craft brewery with three unique locations: the Coal Shed Brewery, Ferry Taproom, and First Street Taphouse. With deep ties to local history and community, their goal for Summer 2024 was to attract new visitors, increase foot traffic, and position their taprooms as destination experiences within the Bay Area.

The Challenge

Increase Foot Traffic

Drive more visitors across all three taproom locations

Attract New Audiences

Reach surrounding regions including SF, Napa, Walnut Creek, Martinez, Concord, and Six Flags visitors

Elevate Social Presence

Showcase food, beer, and lifestyle to compete with larger Bay Area breweries

Our Strategy

We built an integrated summer campaign focused on content + paid media + community engagement.

Content Strategy

• 24 content pieces across 12 weeks (videos, reels, carousels)
• 3 flagship brand videos, 3 micro-stories, 6 photo carousels
• 6 behind-the-scenes reels, 6 'reasons to visit' reels
• Cinematic storytelling: waterfront vibes, food & beer pairings, day trips, and behind-the-scenes brewing

Paid Ad Strategy

Budget:(Budget established by the client)
Meta: Instagram & Facebook — carousels, reels, event promos.
Google Ads: Search + Maps — keywords like ‘brewery near Six Flags.’
Targeting: 20–30 mile radius of Vallejo, craft beer lovers, families, day trippers.
Phased rollout: Awareness → Engagement → Conversion.

Campaign Highlights (Examples)

• Week 3: Ferry Taproom brand video → “Beer with a view — literally.”
• Week 6: Behind-the-scenes with brewmaster Tom → “Go beyond the pint.”
• Week 8: Day trip reel showcasing MIBC as a weekend destination.
• Week 11: Trivia promo + happy hour spotlight.

Campaign Content in Action

Ad Campaign Metrics

Results

Through strategic storytelling, consistent content, and targeted advertising, we delivered measurable impact
3K–19K+
Video Views

Across all campaign reels and content pieces

3.5%+
Engagement Rate

Surpassed industry benchmark

Boosted
Google Maps Activity

Increased visibility and discovery

Regional
Destination Status

Positioned as Bay Area destination

Results

Through strategic storytelling, consistent content, and targeted advertising, the Mare Island Brewing Co. Summer Campaign successfully increased awareness and drove more visitors into their taprooms. This campaign proved the power of cinematic content and smart ad spend in elevating a local brewery to a regional destination.

CASE STUDY- NAPA VALLEY 1839 FC

Napa Valley 1839 FC - Semi Professional Soccer Team

Napa Valley 1839 FC, a growing semi-professional soccer team in Napa Valley, proudly partners with Flair as its trusted full-service marketing partner. Our collaboration extends across various areas, including website development and maintenance, comprehensive management of marketing campaigns aimed at attracting fans to games and events such as the Children's Summer Camp, facilitating merchandise sales, crafting impactful branding campaigns, and organizing their CRM system.

BRAND GUIDELINE

For Napa Valley 1839 FC - What did we do?

Napa Valley 1839 FC, a rising star in the semi-professional soccer scene, sought a comprehensive marketing solution without the burden of assembling an in-house team. Recognizing their need for a full-scale marketing department tailored to their industry niche, they turned to Flair. Our mission was clear: to provide all the benefits of a dedicated marketing team while offering the flexibility and cost-effectiveness of outsourcing.

Upon diving into our collaboration, we quickly found that Napa Valley 1839 FC's fans were deeply engaged in the digital space, drawn not only to the live matches but also to the rich content and vibrant community events surrounding the team. Leveraging this insight, we crafted a tailored strategy that emphasized building a robust brand presence through compelling social media content, strategic partnerships, and visually striking graphics and videos. Furthermore, we targeted advertising campaigns, such as promoting the Children's Summer Camp, to expand their fanbase and drive attendance to key events.

Our approach was focused on data-driven decision-making. By harnessing the power of analytics, we continuously refined our strategies to optimize performance and drive tangible results. Whether it was revamping the CRM system to streamline customer outreach or boosting online merchandise sales, every initiative was informed by actionable insights derived from thorough analysis. This holistic approach ensured that their marketing efforts remained aligned with their evolving style, mission, and vision in the rapidly expanding landscape of soccer in the USA.

CONTENT CREATION

Graze Provisions

ITAerea Middle East

vb

Napa Valley 1839 FC

Flair

The Quarters Coffee House

Hilo Botanicals

Videos

CASE STUDY- SELECT GENERATION

Select Generation - International Soccer Agency

Select Generation, an international soccer agency, partners with Flair as a full service marketing partner, entrusting us with the orchestration of their entire business campaigns. Our services encompass building and maintaining their website, curating engaging social media content, orchestrating targeted email marketing campaigns, executing impactful advertising initiatives, ensuring SEO maintenance, and crafting effective brand strategies.

Brand Guidelines

Color palette for current and future marketing material.

Brand Guidelines

Overview of brand guideline topics for marketing material to be consistent in building an online presence and company feel.

Ad Feedback

Understanding where your audience hangs out.

Ad Feedback

Understanding where your ads are being most prolific.

Ad Feedback

Putting a value on your spend to track progress and success.

Target Audience

editing your ad to be viewed by a specific demographic, location, gender or age.

Email Marketing Feedback

Running A/B tests to schedule successful campaigns with new or existing offers, and learning where traffic is going.

Traffic

Learning how many visitors you're getting, to help forecast sales targets.

Social Media Presence

Assisting creative content and growth.

Social Media Presence

Assisting Creative Content and Growth.

CASE STUDY- Hilo Botanicals

Description of the company

Hilo Botanicals is a company based in Hilo, Hawai'i, dedicated to producing high-quality skincare products that blend pampering with wellness. Their signature offering is the Macadamia Nut CBD Body Oil, which is designed to nourish both the skin and soul.
Hilo Botanicals, partners with Flair as a full-service marketing partner, entrusting us with the orchestration of their entire business campaigns. Our services encompass curating engaging social media content, orchestrating targeted email marketing campaigns, executing impactful advertising initiatives, ensuring SEO maintenance, and crafting effective brand strategies.’’

BRAND GUIDELINE

Ad Feedback

Understanding where your audience hangs out.

Target Audience

editing your ad to be viewed by a specific demographic, location, gender or age.

Meta Hilo

Christmas Campaign - 2024

For Hilo Botanicals - What we have done for Hilo?

Hilo Botanicals sought a strategic marketing partner capable of executing comprehensive campaigns without the burden of maintaining an in-house team. Recognizing their need for a full-scale marketing department tailored to their dynamic industry, they turned to Flair. Our mission was clear: to provide all the benefits of a dedicated marketing team while alleviating the overhead costs associated with full-time employees

With a customer base that thrived in these digital spaces, we crafted a strategy focused on enhancing their brand visibility through engaging content, strategic partnerships, and visually compelling graphics and videos. Additionally, we implemented targeted advertising initiatives to attract new clients and nurture existing relationships, ensuring every campaign was tailored to resonate with their audience.

Central to our approach was a thorough understanding of Hilo Botanical’s ethos, style, and aspirations. By aligning our strategies with their core values and identifying gaps in their existing marketing plan, we provided bespoke solutions using data. As a result, Hilo Botanicals now benefits from a seamless marketing operation that delivers tangible, data-driven results, allowing them to focus on fulfillment and other projects.

CASE STUDY- OUTER SPACE WINES

Outer Space Wines - Brick and Mortar/ e-commerce Wine Shop

Outer Space Wines leverages Flair's expertise in SEO maintenance to enhance their online visibility and skyrocket product rankings in customer searches. Through our strategic partnership, we diligently maintain the cleanliness and relevance of their website's backend, ensuring they consistently outperform competitors in attracting clicks from potential customers seeking their products.

SEO FIX

For Outer Space Wines - What did we do?

Outer Space Wines faced a common challenge in the digital landscape: their products were struggling to gain visibility on popular search engines like Google. Recognizing the importance of a robust online presence in today's competitive market, they sought our expertise at Flair to tackle this issue head-on.

Our strategic approach centered on optimizing Outer Space Wines' SEO strategy, with a primary focus on Google. We conducted a comprehensive analysis to identify and address key pain points, including issues with product indexing, duplicate content, and inadequate product descriptions. Utilizing advanced tools and manual checks, we systematically resolved these issues, ensuring that Outer Space Wines' products were primed for maximum visibility online.

This resulted in a significant improvement in Outer Space Wines' online visibility. By resolving technical barriers that hindered Google's ability to crawl their website, paving the way for their products to feature prominently in customer searches. Moving forward, our ongoing partnership involves a strategic approach to product indexation, ensuring steady progress and continued success in the competitive digital landscape.

Our Partners